Leading consumer adhesives brand Araldite® has launched a series of cartoons featuring the Stickmen – that’s Stickman and Sketch – aimed at users of all ages.
Araldite® products are used extensively by DIYers and trade professionals alike and the cartoon strips provide a humorous take on product applications seen from the perspective of the eponymous characters. The concept was developed by Araldite®’s UK agency Tregartha Dinnie and is initially running out via the brand’s website and in Social Media. Araldite® DIY products are marketed and distributed in the UK by Velcro Limited. Sophie Walker, Marketing Manager, Consumer EMEA says the idea helps give the brand a personality to distinguish it from the competition. “We know that ‘Stickmen’ are the way almost all children start to draw humans – and many adults never really progress much beyond that stage – so this is a character style that everyone will identify with and remember.”