Following almost a year of development work, which has involved customer focus groups, consumer research and trends forecasting sessions,Town & Country, is ready to take the wraps off a fresh new vision for the brand.
Against the backdrop of an increasingly challenging and more competitive retail environment, the company has been reviewing its position and its offer to retailers and consumers.
A leading creative agency was brought on board with the objective to produce creative and activation strategies to help springboard Town & Country towards improved brand loyalty, greater channel penetration and more profitable sales.
Town & Country is inviting retailers to its revamped stand – 18M10 – at Glee, where the official unveiling will take place. The evolution of the brand includes a refreshed corporate logo, and a strong visual identity which is in evidence in the exciting and innovative new concepts for products, packaging, POS and merchandising displays.
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