Brand Evolution

Brand Evolution

Following almost a year of development work, which has involved customer focus groups, consumer research and trends forecasting sessions,Town & Country, is ready to take the wraps off a fresh new vision for the brand.

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Against the backdrop of an increasingly challenging and more competitive retail environment, the company has been reviewing its position and its offer to retailers and consumers.

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A leading creative agency was brought on board with the objective to produce creative and activation strategies to help springboard Town & Country towards improved brand loyalty, greater channel penetration and more profitable sales.

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Town & Country is inviting retailers to its revamped stand – 18M10 – at Glee, where the official unveiling will take place. The evolution of the brand includes a refreshed corporate logo, and a strong visual identity which is in evidence in the exciting and innovative new concepts for products, packaging, POS and merchandising displays.

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01530 830990 | info@townandco.com

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