Vitax launched its first consumer-focused website to help gardeners make the right product choice and support retailers by driving in-store sales. Vitax Garden World is aimed at enthusiastic and knowledgeable amateur gardeners looking to match products to specific gardening problems. Containing factual information on product lines, product application and gardening projects and solutions, it is a ‘one-stop’ portal to provide the best information to gardeners looking to get the best results.
Easy to navigate, the website is split into three sections: Gardening Advice & Problems, Gardening Ideas & Projects, and Products. Retailers and garden centres which stock Vitax’s products will also have their own page. Vitax announced that it had commissioned well-respected, practical horticulturist, Andy McIndoe, to advise on the website’s content including gardening projects, seasonal growing information and advice on everyday gardening issues.