GUIDED tours are being introduced at Glee this September as the key industry event tries to help retailers make the most out of the revitalised show.
The visitors’ tours will be led by the event’s organisational team, Hornby Whitefoot, and show partner, the HTA. The walking tours will take in the unmissable feature areas of the show including the New Product Showcase, Green Heart and the newly enhanced and dedicated pet sector, Pets at Glee. Each ‘stop’ on the tour will outline what is on offer, how retailers can benefit from spending time in each area and how they can maximise the inspiration and educational takeaway available.
There will be three study tours in total, starting daily at 10:30am, which will operate on all days of the show. Open to new and regular visitors, including buyers, merchandisers and garden centre owners, anyone participating in the Discovery Tour will benefit by discovering the latest products and trends in the market, access advice on how to display and merchandise within their own stores, as well as view sales concepts and tips for cross selling, whilst meeting suppliers. Each tour will last 45 minutes and take in the newest products from more than 550 companies across eight sectors.
The complimentary tours can accommodate up to 30 participants per session, available on a first come, first served basis. You will need to be pre-registered to attend Glee before requesting a spot on the Discovery Tour. There will also be a chance to sign up to the Retail Lab tour at the end, back by popular demand and one of the highlights of the show last year.
Event Director, Matthew Mein, said: “Glee is investing in features and content that truly helps retailers to maximise their time at the show, as well as arming them with tangible business advice that they can implement within their own stores to build profitability and longevity. These new Discovery Tours will ensure visitors take in the ‘must visit’ areas of Glee. As the show’s offering grows and expands, we want to make it even easier for visitors to make the most of what is available throughout the exhibition.”