Stax Trade Centres have embraced the trend towards grow your own gardening with an updated garden collection.
Recent years have seen a resurgence for ‘grow your own’ gardening as people seek to create their own crops at home. A mixture of rising food costs alongside the rise of veganism has led to a desire for more homegrown vegetables, herbs and spices.
Popular options include purple kale, carrots, onions and tomatoes, which people believe to be a healthier and certainly fresher option. It’s by no means a new trend. The revival of this pastime is partially due to current economic uncertainty, consumers are tightening their purse strings and opting for cheaper alternatives. It’s not all financially driven though, much of the demand stems from modern popular culture and an growing affinity for ‘craft’ and ‘artisan’ produce. The rise of plant-based diets, such as vegetarianism and veganism has also been a major catalyst, as well as the fear of the ill effects from GMOs and pesticides.
The trend has been highlighted by leading garden wholesaler, Stax Trade Centres Joint Managing Director, David Hibbert, who said: “It’s a trend that we’ve observed growing over the past few years as more and more people seek to grow their own produce. It ranges from those with smaller gardens who might grow some herbs or maybe a small fruit tree, right through to some consumers who have an impressive setup with multiple crops! All of this has, of course, resulted in an increased demand for gardening equipment, both specialised and otherwise, which we’ve catered for with our latest range by adding new lines to help our independent retail customers meet consumer needs.”
Stax recently launched their updated garden collection for 2018, dubbed The Big Green Book which features a vastly increased line of consumer-friendly garden products. It also includes new lines from leading brands, such as Wilkinson Sword, Flymo, McCulloch, WOLF-Garten and Town & Country, all of which were the result of a raft of distribution deals that were agreed in 2017. Stax have a reputation for analysing market trends and using the results to drive actionable insight for their retail customers.
So, what types of product might be popular in 2018? Products such as grow bags and compost are bound to be popular choices, as are quality garden hand and power tools, general sundries and, of course growing media and chemicals. There may well also be a knock-on effect that sees a boost in garden leisure and furniture products as people spend more and more time in the garden and seek to add a touch of comfort and style.
All of this information points towards a more self-sustaining future where people rely less and less on supermarkets and grocers and take matters into their own hands, or garden!
It will be interesting to see how the trend continues and whether it has any effect on the wider food industry in general. One thing is for sure, garden retailers should ensure they’re well placed to capitalise on the increased demand that will result from it.
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