Napoleon Grills is launching four high quality recipe and how-to grilling videos by author, food stylist and presenter, Genevieve Taylor. The videos are available to its retailers and come in two versions; full at between 2-3 minutes and bite-size, approximately 15 seconds, ideal for Instagram.
Genevieve has written six cookery books including her most recent; How to Eat Outside, where she explores the joy of cooking in the open air, any time, anywhere. Martin Sobey, UK Sales Manager comments; “Genevieve’s obvious enthusiasm for great food and an outdoor lifestyle were a perfect fit for us. Besides encouraging people to get grilling we also want these videos to bust the myth that only men barbecue. Gen shows how easy it is for everyone, she uses her grill as though it’s her range or oven and we want everyone to think like that.” The company is already working on its next eight videos, all will be promoted in other Napoleon Grills’ markets in Europe and North America.
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