Town & Country has taken the wraps off a fresh new vision for the brand. Key areas that were identified for development were packaging, POS and display, with a general feeling that more innovation was needed to bring a fresh new look and excitement to the brand.
Town & Country selected a top class strategic agency partner who have also developed brand and communications for a wide range of successful brands. Town & Country provides the original range of gloves, Wellingtons and accessories to protect and support outdoor activities- created and infused with a passionate dedication to excellence and heritage. Consumer research provided valuable insight into the buying habits and decision making process of shoppers purchasing gardening gloves, while work with a leading patterns and trends forecaster, helped shape the eye-catching new designs which are being showcased across the product range offer.
The results of the rebrand and the first exciting new products to be launched under the revitalised brand were shown to the consumer media for the first time at this year’s Garden Press Event.
01530 830990 | www.townandco.com