The Gloves are Off

The Gloves are Off

Town and Country will be making their largest launch ­of exclusive new products at this years GLEE.

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Following on from their successful new brand launch at Glee 2015, 2016/17 will be Town and Country’s largest launch of exclusive new products in all product groups Gloves, Footwear and Children’s gardening.

The company will be introducing many new innovative products and colour combinations, together with multiproduct purchasing options and gift items designed to stimulate the consumer.    

During 2016/2017 Town & Country will be concentrating on traditional and fashionable designs, innovation and essential gardening products. Promotions will focus on value and new designs combining trend, colour, and proven sales together with eye catching displays to attract the consumers. Town and Country believe in the power of visual impact which connects the brand with the consumer.

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Their 2017 year round promotional programme will play a key role in increasing turnover for their customers by 50-60% by a combination of innovative merchandising solutions, high volume selling products with attractive margins for the retailer.  

One of the main focuses this year has been on encouraging children to spend more time  in the garden. The first competition, “Design Your Own Gardening Glove”, welcomed 545 entries from local schools across Leicestershire and the nationwide competition received 1865 of which there were three winners. These designs have been incorporated into the range and Town & Country is once again leading the way to encourage next generation into gardening.

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